Miss Universe Ximena Navarrete Signs on as New Face of L'Oreal Paris

2010 Miss Universe Ximena Navarrete, who hails from Mexico, has just been named the newest face of L'Oreal Paris.

Navarrete is the second big-name Latina to join L'Oreal recently, following in Jennifer Lopez's footsteps. Undoubtedly, the beauty company hopes to tap into the sizable chunk of change that us Latinas spend annually on beauty products.

Navarrete will help boost the brand’s profile all across Latin America, but she is not the first beauty queen to be offered an endorsement deal. Maju Mantilla (Miss World 2004) was offered a contract with Pantene last year, and can currently be seen in commercials airing all over South America.

Congrats to Ximena!