MAC Rodarte's offer to donate the global profits from their Juarez-inspired makeup line proved not to be enough for consumers who were outraged by the insensitivity of the new cosmetic collection scheduled to launch this fall with product names like "Factory" and "Ghosttown," ads with models who look like the walking dead and blush with red streaks that mirror streams of blood. The company has decided to pull the line completely and not ship to stores.
Controversy first brewed when Rodarte designers Laura and Kate Mulleavy said they were "inspired" to create the collection after they took a trip along the U.S./Mexico border and saw lines of women workers on their way to factory jobs in the middle of the night. The designers claimed ignorance to the fact that Ciudad Juarez has been named the most dangerous city in the world. And that local residents and NGO's estimate the number of women who have gone missing or been murdered since 1993 to be somewhere around 5000.
Consumer outcry about the MAC Rodarte line caused the company to release a statement last month saying:
"We are deeply sorry and apologize to everyone we offended, especially the victims, the women and girls of Juarez and their families. We have heard the response of concerned global citizens loud and clear and are doing our very best to right our wrong… M·A·C and Rodarte are committed to using these learnings to raise awareness on this important issue and to leverage our unique platform to help the women and girls of Juarez."
Now MAC has decided to go the next step, releasing this statement today on the company's Facebook page:
"Out of respect for the people of Mexico, the women and girls of Juarez and their families, as well as our M·A·C Mexican staff and colleagues, M·A·C has made the decision not to ship the M·A·C Rodarte limited edition makeup collection. This decision will have no impact on M·A·C's commitment to donate all of its projected global profits from this collection to local and international groups that work to improve the lives of the women and girls of Juarez. We are currently conducting due diligence to ensure we donate to organizations with a proven record of directly supporting the women and girls of Juarez.
M·A·C and Rodarte are deeply and sincerely sorry and we apologize to everyone we offended. We have listened very closely to the feedback of concerned global citizens. We are doing our very best to right this wrong. The essence of M·A·C is to give back and care for the community and Rodarte is committed to using creativity for positive social change. We are grateful for the opportunity to use what we have learned to raise awareness on this important issue."
So tell us...