Environmental Activist Jamie Baratta Shares Her Top Eco-Friendly Beauty Essentials

NYC girl-about-town Jamie Baratta is trying to make going green sexy. "Yeah, sexy, but also hip," says the undeniably stylish Nicaraguan and Italian California native.

Baratta founded the website Greenjar.net, the first online Environmental Lifestyle magazine to bridge the gap between urban youth culture and the environmental movement. She's also leveraging her connections in the music and fashion industries to take the conversation about eco-activism from the science lab to the streets, and it seems to be working! While working as a sales associate at Ralph Lauren, Jamie managed to initiate a plastic hanger recycling policy, and she instituted a corporate social responsibility program before she left Island Def Jam—all this before the age of 24! Now she's an environmental consultant for The Rain Forest Alliance, CENYC (The Council on the Environment of NYC), The Nike Reuse A Shoe Campaign, Reverb and Soles4Souls.

We sat down with this beautiful eco-warrior and asked her to share her environmentally conscious beauty essentials. Check out the video with Jamie's picks below, then click through the slideshow for info on how you can purchase all of the products featured.

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About this author

Mariela Rosario,

I'm a raging opinionista and I love to share my ramblings on everything from pop culture to food to stuff that makes me laugh & cry! I've worked in all types of media (TV, film, print) and was previously the online editor at Latina magazine before joining Mamás Latinas. On most nights you can find me working my way through my library of cookbooks or playing with my puppy Lola (my only child so far). I have a wonderful hubby who shares my passion for any and all kinds of travel. Together, we've formed a semi-professional wine drinking team.

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