The Latina Branding Boom

One overriding trend we've spotted among our Latina celebs has been a huge branding boom!

From Selena Gomez's clothing line for Kmart to Eva Mendes's home line for Macy's to J.Lo (the star who started it all) landing a historic branding deal with Kohl's—our girls expanded their empires at a break-neck pace in 2010.

In case you missed this phenomenon, check out our round-up of Latina moguls and moguls-in-the-making.

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About this author

Mariela Rosario,

I'm a raging opinionista and I love to share my ramblings on everything from pop culture to food to stuff that makes me laugh & cry! I've worked in all types of media (TV, film, print) and was previously the online editor at Latina magazine before joining Mamás Latinas. On most nights you can find me working my way through my library of cookbooks or playing with my puppy Lola (my only child so far). I have a wonderful hubby who shares my passion for any and all kinds of travel. Together, we've formed a semi-professional wine drinking team.

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