The Latina Branding Boom

One overriding trend we've spotted among our Latina celebs has been a huge branding boom!

From Selena Gomez's clothing line for Kmart to Eva Mendes's home line for Macy's to J.Lo (the star who started it all) landing a historic branding deal with Kohl's—our girls expanded their empires at a break-neck pace in 2010.

In case you missed this phenomenon, check out our round-up of Latina moguls and moguls-in-the-making.

1. Branding Boom: Jennifer Lopez

Jennifer Lopez

Jennifer Lopez started it all, in fact she may have started the branding boom for celebrities across the board! Her fragrances have amassed billions of dollars in sales, she saw the rise (and fall) of not one, but two fashion empires—and it turns out she was just getting started. From her fashion line with Kohl’s to her deal with L’Oreal (even twins Emme & Max got in on the act modeling for Gucci Kids!), it looks like La Lopez has no plans to slow down anytime soon.


2. Branding Boom: Eva Longoria

Eva Longoria

It seemed like Eva Longoria was everywhere this year, and we mean before news broke that she was divorcing her hubby of three years, NBA star Tony Parker. Longoria spent a ton of time in Washington D.C stumping for MALDEF, speaking up for the creation of the National Museum of the American Latino and winning awards for her philanthropic endeavors. But she also launched her own fragrance (called, simply enough, Eva) and expanded her fine dining empire, Beso, becoming the first Latina to own a restaurant/club on the Las Vegas strip.


3. Bruja Books: Reading your Future in the Cards

The craft of fortune telling with tarot cards has been practiced for centuries. This copy will enable you to become a practitioner and possibly a reader. 

Reading Your Future in the Cards by Eden, $7, amazon.com


4. Bruja Books: Wheels of Life: A User's Guide to the Chakra System

Realign them chakras and clear the negative vibes! There are seven chakras in our body to explore, the same as the number of planets according to spiritualists. This book will guide you in gaining a deeper knowledge of crystals and chakras. 

Wheels of Life: A User's Guide to the Chakra System by Anodea Judith, $12, amazon.com

5. Branding Boom: Eva Mendes

Eva Mendes

Eva Mendes told us that she is reluctant to just slap her name on any old brand, which makes it all the more special that she created a gorgeous home line exclusively for Macy’s department stores called Vida. The sultry cubana has also been the face for Calvin Klein, a job that got her into some hot water when her TV commercial for the Obsession fragrance was banned. But all the controversy did was confirm Eva as one of the hottest actresses on the planet!


6. Bruja Books: The Only Astrology Book You'll Ever Need

If you thought your zodiac sign was simple, think again! Learn about your moon signs, sun signs and much more – including an astrological guide to finding a lover choosing the right career, and maximizing lifestyle based on your zodiac sign. 

The Only Astrology Book You'll Ever Need by Joanna Martine Woolfolk, $15, amazon.com

7. Bruja Books: Psychic Development for Beginners: A Practical Guide to Developing Your Intuition & Psychic Gifts

Do you feel like you can send messages through your thoughts? Have you ever felt like you are reading someone else's mind? Bueno, you may have a lot more than "women's intuition" going on. With this text, learn how to unleash your psychic abilites. 

Psychic Development for Beginners: A Practical Guide to Developing Your Intuition & Psychic Gifts by Emily Stroia, $8, amazon.com

8. Bruja Books: AURAS: Understand and Feel Them- How to Get Rid of Negative Energy and Create an Amazing Life

Energies speak louder than words. “'Auras: Understand and Feel Them' will help you achieve holistic relaxation, purify your energy field, overcome obstacles and more," said a reader. Join the holistic approach to living your life with this read.  

AURAS: Understand and Feel Them- How to Get Rid of Negative Energy and Create an Amazing Life, $13, amazon.com