The Latina Branding Boom

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Eva Longoria

It seemed like Eva Longoria was everywhere this year, and we mean before news broke that she was divorcing her hubby of three years, NBA star Tony Parker. Longoria spent a ton of time in Washington D.C stumping for MALDEF, speaking up for the creation of the National Museum of the American Latino and winning awards for her philanthropic endeavors. But she also launched her own fragrance (called, simply enough, Eva) and expanded her fine dining empire, Beso, becoming the first Latina to own a restaurant/club on the Las Vegas strip.