The Latina Branding Boom

By Mariela Rosario | 09/07/2011 - 12:15 | 1 Comment

One overriding trend we've spotted among our Latina celebs has been a huge branding boom!

From Selena Gomez's clothing line for Kmart to Eva Mendes's home line for Macy's to J.Lo (the star who started it all) landing a historic branding deal with Kohl's—our girls expanded their empires at a break-neck pace in 2010.

In case you missed this phenomenon, check out our round-up of Latina moguls and moguls-in-the-making.

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Jennifer Lopez

Jennifer Lopez started it all, in fact she may have started the branding boom for celebrities across the board! Her fragrances have amassed billions of dollars in sales, she saw the rise (and fall) of not one, but two fashion empires—and it turns out she was just getting started. From her fashion line with Kohl’s to her deal with L’Oreal (even twins Emme & Max got in on the act modeling for Gucci Kids!), it looks like La Lopez has no plans to slow down anytime soon.

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