Suggested Reading

Road-testing the Keratin Hair Straightener

Our executive editor Lori Hoffman shows off her locks before (left) and after the Keratin treatment

Being Executive Editor for Latina magazine has its perks, and after our Beauty Editor, Kate, tried Garnier’s at-home smoothing treatment, I decided to get in on the action and see if a hair straightener would help me fight off the frizz. Since my hair is curly and prone to poufiness in the summer (think dandelion-head), I decided to visit the salon for the more intense Keratin Complex Smoothing Therapy (not to be confused with the Brazilian Keratin, which is a different process we'll tell you about later).

At NYC’s Vartali salon, stylist Piet started out by washing and blow-drying my hair, then applying the keratin treatment throughout. After waiting 20 minutes, he flat-ironed all of my strands meticulously. By the end of the almost two-hour procedure, my hair was super soft and shiny—and immune to the nasty humidity blanketing the city.

Good Info to Know:

  • You can't wash your hair for 72 hours after the treatment.
  • Piet also recommended that I stay away from headbands, ponytail holders, and hats until washing my hair (the hair is fragile for those first 72 hours).
  • The treatment eventually fades from your hair, rather than having to worry about your roots growing in with its original pattern while the rest of your hair is straight.
  • The less you wash and the more often you blow dry or flat iron your hair, the longer the treatment will last.

 

The Keratin treatment is $300 and up; Vartali Salon, 48 E57th St, New York, NY 10022; www.vartali.com

Contribute to the discussion

I did this weeks ago and it has CHANGED MY LIFE! I LOVE IT!!!!! Recommend it to all!!!

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Fields in bold are required.
  • You are not logged in. Log in or Register.
  • Please note: inappropriate content or language may prevent a comment from being posted.