We thought it would take some major coaxing to find a staffer willing to test at-home hair color. But Mariela Rosario, our online editor, was actually happy to oblige—especially now that the latest hair dyes come in salon-worthy shades and easy-to-use foam formulas. Here’s how it went:
What it is: John Frieda Precision Foam colour, $12.99, ulta.com
The Claim: "Precision Foam Colour is the first ever premium permanent home hair colour that uses foam technology to deliver salon-quality results at home. Simply massage the foam into your hair to achieve flawless coverage you thought you could only get at a salon. No drips, no stains – just gorgeous-looking hair from every angle."
My Results: I've been getting gray hairs since I was 16 years old, but something happened when I turned 30 and it just got out of control. At first, I sort of enjoyed the mature look they imparted, but after a few months I was not feeling it. So I decided to color my hair. I've colored my hair to change my look before but this was really more for coverage than anything else. I didn't want to dramatically change anything so I stuck with a color close to my original shade of dark brown.
I went with foam hair color because it seemed so easy and because, honestly, I'm a mess when it comes to home hair coloring. I always have issues with color dripping all over the sink, staining the wall, my hands or my face. Foam seemed like an easy solution...and it was! This was hands down the easiest hair coloring I've ever done in my home. The color came out a bit darker than I anticipated, but it didn't drip anywhere (not even my tank top) and it was a breeze to apply. The mousse-like texture made it so easy to saturate and cover all of my hair. I left the color on for 25 minutes, rinsed, and was left with a rich chocolate brown shade and super shiny locks!
I tried the John Frieda Precision Foam Hair Color (in Dark Natural Brown, $12.99 ulta.com), but there are a ton of new permanent foam hair colors out there, L'Oreal Sublime Mousse and Nice & Easy Color Blend Foam also make permanent foam dyes, just to name a few.
The only down side to my at home hair coloring experience was that I wasn't able to cover 100% of my gray hair, but it might be my fault. The instructions said I could leave the color on for 30 whole minutes to cover stubborn grays and I was too much of a scaredy cat to leave the dye on my hair for that long. Now that I know how shiny the dye left my hair, I won't be so afraid to leave it on for a full 30 minutes anymore.
Rating: I'd give this Foam hair color experience 4 out of 5 stars.