1. Get the Look: In Your 20s
“The most important part about wearing bold lips in your twenties is keeping it daring and modern,” like Christina Aguilera, says NYC celebrity makeup artist Victor Henao. “Take it all the way—and wear it with confidence!” To get a powerful pout, start by picking a bright crimson shade. Before applying, says celebrity makeup artist Jackie Gomez, pat some concealer on your lips; that will ensure your color lasts all day. Line and fill lips with liner, then top off with lipstick.
2. Get the Look: In Your 30s
At this age, you want your lips to look softer and less trendy—which means adding color with a deep berry shade, like this one on Sofia Vergara. To balance your lipstick, opt for a smoky eye in shades of purple or gray instead of black, which will keep your look romantic and feminine, not harsh. “You will get compliments all night,” Gomez guarantees.
3. Get the Look: In Your 40s
Your best bet now is to stick to rich, classic shades. After all, this is the time “to truly be yourself and not worry about impressing others,” says Henao, who recommends keeping the rest of your makeup simple for a polished, sophisticated look. To keep the lip natural, always blot excess color with a tissue, advises Gomez.