What is beauty? Ten years ago, Dove discovered that only two percent of women thought they were beautiful. Based on that, Dove launched the Campaign for Real Beauty, to start conversations around beauty and what it means to truly be beautiful.
This year at Sundance, the brand revaled a new documentary short called Selfie, that looked at the use of social media and how it can change the beauty conversation. In the past ten years, beauty has started to become redefined. Did you know that 86% of women believe that society is now more ccepting of women of color? We think that's beautiful!
Watch the film below and find out more about the campain at DoveBeautyIs.com. Plus, join the conversation on social media with #BeautyIs!