Sephora Pulls Kat Von D Lipstick for Offensive Name

One of Kat Von D's lipstick shades from her Painted Love collection has stirred up quite a bit of controversy.

People StyleWatch reports that angry customers sent out numerous complaints over Von D's "Celebutard" shade, and as a result, Sephora has decided to no longer sell the item.

Parents of children with developmental issues said the name is "insulting and offensive."

After pulling the lipstick from its shelves, Sephora issued the following statement:

"It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that, and we have ceased sale of that shade both in our stores and online.”

The 31-year-old tattoo artist didn't appear to quite understand why people were so upset. "At the end of the day, it’s just a f—— lipstick,” she tweeted, before later deleting it.