Born to Ecuadorian immigrants in Brooklyn, NY, Jesus Trivino Alarcon began his rapping career in 1984 as the genre’s first toddler MC, Lil’ Baby. After dropping two classic albums, Midnight Criers and Reasonable Pout, he left the rap world to concentrate on school. By the time he attended Brooklyn College, he used his hip-hop cred to start writing for Vibe, The Source, XXL and SOHH.com.
At 25, he became editor-in-chief of Fuego, the first national English language Latino men’s magazine, and served as senior editor for Scratch, a magazine dedicated to hip-hop producers and DJs. He has also guided the editorial direction for MyNuvoTV.com, the online component of the Latino lifestyle cable network, and BET.com's music shows and specials including 106 & Park. Today, as Latina’s Entertainment Editor he’s constantly thinking WWJD—What Would Juanes Do?
Favorite Latino fashionista: Carmelo Anthony
My first celebrity crush: Iris Chacon, Yuri
Something people don't know about me: At 11, I was working with my dad at a kosher butcher shop on Sundays. Child labor be damned! It instilled a work ethic in me that I still have to this day. Thanks, Pops.
Guilty pop culture addiction: Real Housewives of New Jersey, Bad Girls Club, Real World
Two words that describe Elvis Crespo: Jerk Chicken
If I met Jennifer Lopez, I would: take the 6 train to the Bronx. We’d find the nearest bodega and get quarter drinks and share a bag of salt & vinegar chips. Then I’d realize it was Jennifer Lopez who works at my doctor’s office.
Movie that makes me cry: A Better Life, Up
Celebrity I'd switch teams for: Juanes
Latino artist on my iPod right now: 3BallMTY
Favorite Interview with a Latino Celeb: Willie Colon
Favorite Latin dish: Sopa de Bola
Favorite Spanish-Language Song: “Nada Valgo Sin Tu Amor”—Juanes
Proudest Moment as a Latino: When I got the call to work at Latina. To be able to promote our culture and gente to the masses is incredible. Dale!
Latest from this author
Summer is (unofficially) here! Before you leave the 9-to-5 on early dismissal this Friday, make sure you are fully prepared (and in the mindset) for a Latino BBQ. It’s a little different from your average Memorial Day barbecue. How can you tell if you’re at a Latino BBQ? First, hide your pet guinea pig. Then, check our list here:
Shakira and The Voice are like an arepa con queso—the perfect combination. As a Voice judge, the Colombian super rockera is charismatic, engaging, insightful and more adorable than puppies on marshmallow clouds (coño, we’re getting hungry now). But we digress. Shakira has also provided viewers with some of the funniest facial expressions on The Voice ever. Here we provide proof in GIFs. Enjoy and share before tonight's first live show!
Tyler, The Creator and David Guetta must be drinking from the same cup this week. Even though the two artists are on opposite sides of the pop spectrum — Tyler, a shock rapper and Guetta, an EDM star — this week they’ve managed to produce similar pieces of trash. First, Tyler, who has partnered with Mountain Dew, who wants to appeal to the urban audience (read African American and Latino), created one of the most offensive online commercials ever.
Joseline Hernandez is a reality TV hurricane. Any time the statuesque Puerto Rican graces the screen on VH1’s Love & Hip Hop Atlanta, everyone needs to hold on to their hats because Hurricane Joseline doesn’t leave any survivors. Haters beware! The former exotic dancer-turned-singer continues to bring the drama for your mama (and whoever wants some) every Monday night second on LHHATL.
Luis Suarez is a biter—and not in the hot 50 Shades of Grey type of way. The Liverpool soccer player has been banned for 10 games for biting Chelsea’s Branislav Ivanovic. The Uruguayan athlete has admitted and apologized for his Mike Tyson-inspired ways. Here are a couple of other things you didn’t know about Suarez.
It all came down to Team Shakira’s Mary Miranda/Cathia battle last night on The Voice. The two Latina singers went head-to-head using a…wait for it…Shakira song, Antes de las Seis.” During the rehearsals, Miranda stumbled a bit due to her lack of knowledge of Shakira’s catalogue.
“Mary doesn’t know her parts,” Cathia said of Miranda. “You just can’t go up to Shakira and not sing her song well. You need to know the melody.” Ouch!
The Voice’s battle rounds continued to boost morale and kill egos last night on NBC. Team Shakira pitted Monique Abbadie against Luke Edgemon with Lady Gaga’s “You And I” as the weapon of choice. Before the singers hit the stage, Abbadie said, “I want to be a Latin pop star like Shakira.”
Gina Rodriguez still misses Jenni Rivera—we all do. Fortunately, Rodriguez co-starred with JR in her first film role, Filly Brown, which hits theatres nationwide today. In the film, Rodriguez portrays the titular character, an aspiring L.A.-based rapper with a mother (Rivera) in jail and a father (Lou Diamond Phillips) struggling to make ends meet. Think 8 Mile with a Latina spin. Here the up-and-coming actress remembers her time with "La Diva de La Banda."