Born to Ecuadorian immigrants in Brooklyn, NY, Jesus Trivino Alarcon began his rapping career in 1984 as the genre’s first toddler MC, Lil’ Baby. After dropping two classic albums, Midnight Criers and Reasonable Pout, he left the rap world to concentrate on school. By the time he attended Brooklyn College, he used his hip-hop cred to start writing for Vibe, The Source, XXL and SOHH.com.
At 25, he became editor-in-chief of Fuego, the first national English language Latino men’s magazine, and served as senior editor for Scratch, a magazine dedicated to hip-hop producers and DJs. He has also guided the editorial direction for MyNuvoTV.com, the online component of the Latino lifestyle cable network, and BET.com's music shows and specials including 106 & Park. Today, as Latina’s Entertainment Editor he’s constantly thinking WWJD—What Would Juanes Do?
Favorite Latino fashionista: Carmelo Anthony
My first celebrity crush: Iris Chacon, Yuri
Something people don't know about me: At 11, I was working with my dad at a kosher butcher shop on Sundays. Child labor be damned! It instilled a work ethic in me that I still have to this day. Thanks, Pops.
Guilty pop culture addiction: Real Housewives of New Jersey, Bad Girls Club, Real World
Two words that describe Elvis Crespo: Jerk Chicken
If I met Jennifer Lopez, I would: take the 6 train to the Bronx. We’d find the nearest bodega and get quarter drinks and share a bag of salt & vinegar chips. Then I’d realize it was Jennifer Lopez who works at my doctor’s office.
Movie that makes me cry: A Better Life, Up
Celebrity I'd switch teams for: Juanes
Latino artist on my iPod right now: 3BallMTY
Favorite Interview with a Latino Celeb: Willie Colon
Favorite Latin dish: Sopa de Bola
Favorite Spanish-Language Song: “Nada Valgo Sin Tu Amor”—Juanes
Proudest Moment as a Latino: When I got the call to work at Latina. To be able to promote our culture and gente to the masses is incredible. Dale!
Latest from this author
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